Who i am

I'm Hanna Lisa Haferkamp, passionate knitter, book worm and sunshine lover. I love helping other creative business owners get through the hard bits of running your own company.

Back in 2015, I took the leap of going freelance after a career in consulting and an online company. There have been good days (mostly), but also bad ones, and I'm glad that I get to draw from all of it in my work as a coach for other business owners in the fibre space.

In addition to my coaching practice, I also run a label for hand-made knitting project bags and Making Stories, an independent knitwear publishing company I co-founded with my friend Verena Cohrs.


My principles

I firmly believe in walking the talk - aka I'm never going to share any advice without having tested and tried it before in one of my own companies.

I'm 100% me and I'm never going to hide it. I value authenticity and awareness of who you are, what you know, and, maybe most importantly, what you still need to learn.

I'm indefinitely curious, and try to always stay open for new ideas (although, let's face it, if you tried to tell me that combining pink and orange would be a good idea for your brand voice, I'd tell you no). 

I'm a big fan of gentle honesty. Honest, open feedback, transported in a way that does not hurt is super valuable - and I always try to be careful of the last part. Nothing is worse than someone accidentally (or by intention) stepping on your dreams.