How to engage your audience (aka Instagram is kicking my butt right now). - Part II

Last week I wrote about my struggles with Instagram - less likes, a lot less engagement, and a general feeling that something was off. (If you haven't read that first part in my mini-series on my Instagram experiment, you can read it here.)

I'm thrilled and amazed at all the responses I got from you guys in the comments and especially on my Instagram post - it seems I'm not the only one experiencing these things! Some of them made me laugh, others made me think and do a bit of research and some also told a hard truth - I was probably also slacking off at my Instagram. 

Today's blog post is a short update on what I've tried from the things I wanted to experiment with last week, and how that went - plus a few fresh ideas on what else to try!

Read More

hannaontheroad Podcast Shownotes Episode 13 - We have non-WOODS related knitting!

Hello lovelies! It's time for another podcast episode - and it's a good one! We draw our first giveaway winner, dive into a few new (or coming out of hibernation) knitting projects and talk about knitting projects of my dreams. There's also a fabulous listener question in the Business section as well as a quick overview of what I've been up to with my various business endeavours. 

Read More

How to engage your audience (aka Instagram is kicking my butt right now). - Part I

Two weeks ago, I noticed something peculiar. My Instagram likes and comments went down - A LOT. Over the course of a day or two, posts that usually got >200 likes and quite a few comments struggled to get even 100 likes. At first, I wasn't too worried. Some days you're just off your game, right? 

But then - it didn't change. Post after post, fewer and fewer likes, up to the point where I was really happy when something hit over 100. Now - don't get me wrong - I'm not someone easily influenced by this number. I always tell my Creative Boss Coaching clients that likes and comments are just a (not very good) proxy for how much people like your content and are prone to buy whatever you offer through Instagram.

Still, I got worried.

Read More

A few ideas on how to prioritize.

Hands down, the question I get asked the most is if I can share / teach / talk about how to prioritize. At any point in time, there are a million and one things that we could do, ideas that we could pursue, articles and social media platforms and people competing over our attention - and I get it. It's really, really hard to decide what's important and what's not.

The truth is: I've put off writing about this topic week after week after week because it scares me. Because I don't have an answer to the question. 

Read More

Creative Boss Interview: How natural dyeing genius Jule (from Hey Mama Wolf Yarns) decides what to post about on IG - and what not - and how she uses it for her creative business

As the last interview in my current Creative Boss Interview series that's all about Instagram we have a very special guest today! Jule Kebelmann, the wonderful dyer behind one of my all time favourite yarn companies Hey Mama Wolf, joins us to talk about how to decide what to post about on IG - and what not! - and what she did with her Instagram profile when she had to close her shop temporarily last year when she and her family moved. 

Read More

My Month in Review: March 2017

And just like that it's April which means it's birthday month which means it's spring which means I haven't written a blog post since my review of March which was a month ago which means oops. But! To my defense, I did go to Edinburgh in March and then went on a two-and-a-half-week long vacation so there's that. Life happened.

It still doesn't mean we can't talk about March though! There were a few weeks and a few goals I wanted to achieve, so let's jump into it, shall we?

Read More