My Month in Review: March 2017

And just like that it's April which means it's birthday month which means it's spring which means I haven't written a blog post since my review of March which was a month ago which means oops. But! To my defense, I did go to Edinburgh in March and then went on a two-and-a-half-week long vacation so there's that. Life happened.

It still doesn't mean we can't talk about March though! There were a few weeks and a few goals I wanted to achieve, so let's jump into it, shall we?

MY GOALS FOR MARCH WERE…

  • Have another successful two-toned collection shop update

  • Hit our WOODS crowdfunding goals of 30k

  • Go to Edinburgh Yarn Festival, have a fabulous time and talk to a lot of our yarn companies and designers

  • Get everything ready for my vacation

  • GO ON VACATION FOR TWO AND A HALF WEEKS.

WHAT WENT WELL?

Have another successful two-toned collection shop update

Done! I did a shop update on March 2 with a range of two-toned project bags that sold really well. If I remember correctly, I sold out of almost everything before Edinburgh Yarn Festival (which was the week after the shop update) and then the last project bag was bought just before I left for vacation.

Also - I'll be doing a scary thing and put the numbers down here. I said I would be as transparent as I can be and as Etsy has a few cool new statistics graphs available, there's really no reason for me not to share them (plus, maybe it gives you a realistic overview of what you can do / not do with an Etsy shop):

Visits, order & revenue overview for March 2017 - note that orders are not the same as items sold! If someone orders more than one item (which happened quite a few times for this update), it still only shows as one order.

Visits, order & revenue overview for March 2017 - note that orders are not the same as items sold! If someone orders more than one item (which happened quite a few times for this update), it still only shows as one order.

March was the second most successful month for me on Etsy - after February which was amazing because of the collaboration kits with The Wool Club and Ovis Et Cetera - which made me super happy!

Here you can see that the bulk of orders happens on the day of the shop update - and then a few more over the next few days.

Here you can see that the bulk of orders happens on the day of the shop update - and then a few more over the next few days.

My lovely customers seem to love the two-toned project bags so that's what I'll be sticking with for the next few updates as well. It makes me super happy to make them and I feel like I have found my project bag niche with them (at least for now). 

Hit our WOODS crowdfunding goals of 30k

Wow. Yes, we were hoping to hit our crowdfunding goal, but 1 ) we didn't know if that was realistic at all and 2) we had no idea we would even exceed it!

At the end of the crowdfunding campaign (March 14), we had 879 people backing us with a total of € 38,160. No words.

By the way, if you want to pre-order a copy of the book, this is still possible! We've opened a little store on our website making-stories.com where you can get your copy (plus the WOODS tote bag).

Go to Edinburgh Yarn Festival, have a fabulous time and talk to a lot of our yarn companies and designers

Edinburgh was pure magic. I'd never been to such a big yarn festival before, and I had no idea what to expect - plus, I was a little bit nervous, to be honest, because I usually don't like being stuck in big crowds (especially in smaller spaces). 

We went for three days - flew in Thursday afternoon, checked into our Airbnb, and went to knit night which was nice, but a little bit different than what I was expecting. On Friday, we got up early to get our wristbands and check out the marketplace at 9am - if you book a class, you get early access. The class that Verena and I took was a wonderful Darning Class by Tom of Holland - highly recommend him as a teacher! 

After that, it was a blur of meeting up with lots and lots of people, having lunch and coffee and browsing the marketplace before heading to the Airbnb to freshen up and heading back to the venue for the Ceilidh. 

Saturday was more relaxed and I really enjoyed having a bit more time to peruse all the different booths, meet a few more lovely people and breathe a little bit. We had to leave pretty early unfortunately because of our flight - I would have loved to stay longer!

I'll definitely be back next year, but then with more time to also see a little bit of Edinburgh!

Get everything ready for my vacation & GO ON VACATION FOR TWO AND A HALF WEEKS.

I tried to make a conscious effort to get the majority of my work done before Edinburgh because I knew we only had a few days after EYF before we left for vacation. That went reasonably well - still, it was a little bit stressful to finish everything up, but in the end everything turned out okay. 

Vacation - what's there to say other than it was amazing? If you want to see a little glimpse of what we've been up to check out the photos on my Instagram @hannaontheroad!

WHAT DIDN'T GO SO WELL:

Honestly, March was an amazing month! There isn't really anything I can recall that went really wrong - Verena did an absolutely fabulous job of managing everything making stories related while I was gone, and there were no emergencies or anything else I had to deal with while I was on vacation. 

Here's to hoping that the February-March streak continues!

THE PRIVATE STUFF

Hmm, what's to say about the private stuff other than vacation (which was much needed and extremely relaxing)? Honestly, Argentina and Chile are not really the perfect countries to keep on eating a low-wheat and low-sugar diet :D But after a few days I just let it go and ate my weight in bread and pastries and it was AMAZING.

Now I'm back to better eating habits - and speaking of habits: One thing I realized when I came back is how amazing it is to have built up a morning rhythm and habits routine that I can slip back into. It wasn't hard at all to get back into my daily workouts and meditation and healthier eating - and I attribute a lot of that to the fact that I have been working on this rhythm / routine thing for close to a year now. So here's a little bit of encouragement if you feel like you've fallen off the routine / habit wagon lately: it's never too late to start again!

MY GOALS FOR APRIL

  • Launch an email list for the shop & get as many people as possible to sign up

  • Have two successful two-toned collection shop updates (i.e. sell at least 40 bags)

  • Book in 10 Exploration Calls and get 3 new client projects from them

  • Conceptualise, set up & start a free challenge

  • Finish my test knits for WOODS

  • Take the calmness and clarity I came back with from vacation into daily life

PS: Just for completion, here's the short overview of what I've been making in March:

WIPs:

  • Meerdaal Scarf (test knit for WOODS)
  • Whinfell Sweater (test knit for WOODS)
  • Delamere Dress (test knit for WOODS)
  • Vanilla Socks

SO, TELL ME, HOW WAS YOUR April? WOULD LOVE TO HEAR WHAT you think about me sharing the numbers behind my shop - would you like to see more of that?